How to choose the right agency for your Google Ads campaigns
Google Ads is one of the pillars of a successful digital campaigns. When your business needs support, including Google Ads in your plans is essential. And if you are looking for…
Carrying on Camera din Față's story through digital marketing tools
Camera din Față becomes a favourite spot of anyone who steps inside it. All the more for the Craft Interactive team, who have worked with it for 5 years. All this time, we’ve…
Unprepared for 2019? Find out the Digital Marketing trends!
News travels at the speed of light and so do digital marketing trends. Since in 2018 we analysed, measured, created and dared to place more faith in new strategies, we are ready…
Performance Marketing and success in the online environment
In an age of speed, dominated by advertising and consumerism, Performance Marketing is a challenge both for digital marketing agencies and for their clients. Since more and more…
What is Google preparing for the future? Discover the innovations announced in 2018
This year, Google is prepared to launch new products and tools useful for marketing specialists, all for the purpose of helping small and large companies develop quickly. Each of…
One of the most efficient digital channels for businesses
In the last few years, we’ve witnessed the rise or fall of many digital platforms, conceived for brand awareness or new business, and we’ve experimented many of them. Today, at…
We now know more about ourselves in the digital environment
We don’t usually measure our behaviour, we don’t analyse how much we buy from an online store each month, how many times we visit it or what the annual amount paid to a company…
Bumper Ads: The Online Advertising Trend of 2018
Knowing that our attention span has dropped a lot and that an increasing percentage of the global Internet traffic is oriented towards video content, the importance of videos on…
How do you build a Google Adwords Search campaign?
When you want to display the right ad for the desired audience, at the right time, Adwords Search campaigns are among the most efficient ways to do so. The more relevant the ad,…
AdWords – a short history of innovation in online advertising
This article is the first in a series dedicated to AdWords, that we are going to publish this year discussing its evolution, the benefits that it brings to your business and the…
