cover creativitate marketing digital

The role of creativity in highly effective digital marketing

Creativity is not a process which is only specific to visual artists, but it is distinctive of digital artists, as well. In an era where all things which are commonplace or…


strategie de email marketing

What Email Marketing solution works for your business?

Before giving you some hints on Email Marketing, we challenge you to go to your mailbox and have a look at the last 3 advertising mails you received, whether you have already…


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Transforming a regular tourism business into a Romanian love-brand using digital marketing tools

Domeniul Dracula Daneș is an exemplary successful Romanian business. For almost three decades, the tourist complex in the heart of Transylvania has brought together people that…


performance marketing craft interactive

Performance Marketing and success in the online environment

In an age of speed, dominated by advertising and consumerism, Performance Marketing is a challenge both for digital marketing agencies and for their clients. Since more and more…


IG TV

Instagram – Where to?

Instagram is on the right track Given that, at the moment, it’s the social network with the highest engagement, we can honestly say that Instagram is on the right track. According…


Email Marketing dos and dont's

Top 10 Dos and Don’ts of Email Marketing

The online environment is changing at an increasingly rapid pace. Corporations are investing more and more in their marketing budget, agencies want to help their clients more and…


5 mistakes to avoid in Online Marketing

Over time, we’ve had to deal with a lot of challenges, we’ve made mistakes, we’ve tested and replicated successful actions, and the experience that we’ve accumulated in the last…


How do you build a Google Adwords Search campaign?

When you want to display the right ad for the desired audience, at the right time, Adwords Search campaigns are among the most efficient ways to do so. The more relevant the ad,…


Digital Strategy with Artificial Intelligence

Artificial Intelligence - a concept more and more talked about today that instills fear, like anything new. A natural perception, which comes from the 'unknown'. Psychologically,…


Online Performance Marketing from Craft Interactive

The year 2016 was decisive for us, turning our vision into the desiderate to become the most performant digital agency in the city. So we invested in instruments and…