de_la_afacere_turism_lovebrand_marketing_digital

Transforming a regular tourism business into a Romanian love-brand using digital marketing tools

Domeniul Dracula Daneș is an exemplary successful Romanian business. For almost three decades, the tourist complex in the heart of Transylvania has brought together people that…


Digital Marketing

What is Google preparing for the future? Discover the innovations announced in 2018

This year, Google is prepared to launch new products and tools useful for marketing specialists, all for the purpose of helping small and large companies develop quickly. Each of…


Digital Marketing

Task automation on Social Media

Task automation nowadays Nowadays, automation is a word that everyone values. On one side, the persons who use it and are aware of the latest innovations acknowledge its merits.…


Digital Marketing

Who Are You On Instagram?

Instagram – The starting moment Everything began 8 years ago, when a young man named Kevin Systrom posted a photo on a social network which no one had ever heard before. That was…


Digital Marketing

Excellence in horseback riding and tourism, with digital performance

Dracula Daneș is the tourist destination in central Transylvania, a few kilometers from the legendary citadel of Sighișoara. Business has been constantly on the rise in the 27…


email_marketing_strategy

High-performance E-mail Marketing in a world ”flooded” by e-mails

E-mail Marketing has evolved so much over the last years that it has become the main business channel for organizations that are actively preoccupied with their marketing. The…


Digital Marketing

Bumper Ads: The Online Advertising Trend of 2018

Knowing that our attention span has dropped a lot and that an increasing percentage of the global Internet traffic is oriented towards video content, the importance of videos on…


Digital Marketing

How do you build a Google Adwords Search campaign?

When you want to display the right ad for the desired audience, at the right time, Adwords Search campaigns are among the most efficient ways to do so. The more relevant the ad,…


Digital Marketing

AdWords – a short history of innovation in online advertising

This article is the first in a series dedicated to AdWords, that we are going to publish this year discussing its evolution, the benefits that it brings to your business and the…


Digital Marketing

Digital Strategy with Artificial Intelligence

Artificial Intelligence - a concept more and more talked about today that instills fear, like anything new. A natural perception, which comes from the 'unknown'. Psychologically,…