What is Google preparing for the future? Discover the innovations announced in 2018 1

What is Google preparing for the future? Discover the innovations announced in 2018

This year, Google is prepared to launch new products and tools useful for marketing specialists, all for the purpose of helping small and large companies develop quickly. Each of…


Task automation on Social Media 2

Task automation on Social Media

Task automation nowadays Nowadays, automation is a word that everyone values. On one side, the persons who use it and are aware of the latest innovations acknowledge its merits.…


Who Are You On Instagram? 3

Who Are You On Instagram?

Instagram – The starting moment Everything began 8 years ago, when a young man named Kevin Systrom posted a photo on a social network which no one had ever heard before. That was…


email_marketing_strategy

High-performance E-mail Marketing in a world ”flooded” by e-mails

E-mail Marketing has evolved so much over the last years that it has become the main business channel for organizations that are actively preoccupied with their marketing. The…


Bumper Ads: The Online Advertising Trend of 2018 4

Bumper Ads: The Online Advertising Trend of 2018

Knowing that our attention span has dropped a lot and that an increasing percentage of the global Internet traffic is oriented towards video content, the importance of videos on…


How do you build a Google Adwords Search campaign? 5

How do you build a Google Adwords Search campaign?

When you want to display the right ad for the desired audience, at the right time, Adwords Search campaigns are among the most efficient ways to do so. The more relevant the ad,…


AdWords – a short history of innovation in online advertising 6

AdWords – a short history of innovation in online advertising

This article is the first in a series dedicated to AdWords, that we are going to publish this year discussing its evolution, the benefits that it brings to your business and the…


Digital Strategy with Artificial Intelligence 7

Digital Strategy with Artificial Intelligence

Artificial Intelligence - a concept more and more talked about today that instills fear, like anything new. A natural perception, which comes from the 'unknown'. Psychologically,…


Craft Interactive’s Solution for Email Marketing performance 8

Craft Interactive’s Solution for Email Marketing performance

No matter what market segment you are addressing, Email Marketing can become an essential component of any communication strategy, offering a high ROI, creating customer loyalty…


Thailand 2016 digital environment with Craft Interactive

Thailand, one of the most visited tourist destinations in the world, is represented in Romania by ”Tourism Authority of Thailand” (TAT), the representative office of the Thai…