cover creativitate marketing digital

The role of creativity in highly effective digital marketing

Creativity is not a process which is only specific to visual artists, but it is distinctive of digital artists, as well. In an era where all things which are commonplace or…


trenduri in marketing digital pentru 2020

Marketing Trends for 2020

Marketing has grown in a few years as much as other industries in 10 years' time, and one thing is for sure, namely the fact that the dynamics of this field do not keep pace with…


performance marketing craft interactive

Performance Marketing and success in the online environment

In an age of speed, dominated by advertising and consumerism, Performance Marketing is a challenge both for digital marketing agencies and for their clients. Since more and more…


IG TV

Instagram – Where to?

Instagram is on the right track Given that, at the moment, it’s the social network with the highest engagement, we can honestly say that Instagram is on the right track. According…


Task automation on Social Media

Task automation nowadays Nowadays, automation is a word that everyone values. On one side, the persons who use it and are aware of the latest innovations acknowledge its merits.…


Who Are You On Instagram?

Instagram – The starting moment Everything began 8 years ago, when a young man named Kevin Systrom posted a photo on a social network which no one had ever heard before. That was…


Excellence in horseback riding and tourism, with digital performance

Dracula Daneș is the tourist destination in central Transylvania, a few kilometers from the legendary citadel of Sighișoara. Business has been constantly on the rise in the 27…


5 mistakes to avoid in Online Marketing

Over time, we’ve had to deal with a lot of challenges, we’ve made mistakes, we’ve tested and replicated successful actions, and the experience that we’ve accumulated in the last…


Online Performance Marketing from Craft Interactive

The year 2016 was decisive for us, turning our vision into the desiderate to become the most performant digital agency in the city. So we invested in instruments and…


We put Transylvania on the online map!

Dracula is no longer just a bestseller by Bram Stocker, the fortified medieval villages, protected by Unesco are no longer only of Romania, and Transylvania becomes, slowly, the…